Different philosophies shape and inform the conduct of business and commerce in different institutional and cultural contexts.

This stream focuses particularly on philosophies (and worldviews) underpinning business models and activities in Africa, such as outsourcing, family businesses, cooperatives, social enterprises, and so on.

  • Purpose of business in Africa
  • Indigenous business models and practices
  • Africonsciousness and Africapitalism
  • Cross-cultural management
  • Business and development in Africa
  • Base of the Pyramid (BoP) marketing strategy
  • Cultural values and business ethics



  • Samer Abdelnour
  • Adedapo Adebajo
  • Kenneth Amaeshi
  • Mehdi Boussebaa
  • Uwafiokun Idemudia
  • Judy Muthuri
  • Ndidi Nnoli
  • Uchenna Okeja
  • Tazeeb Rajwani