This stream focuses particularly on philosophies (and worldviews) underpinning business models and activities in Africa, such as outsourcing, family businesses, cooperatives, social enterprises, and so on.
- Purpose of business in Africa
- Indigenous business models and practices
- Africonsciousness and Africapitalism
- Cross-cultural management
- Business and development in Africa
- Base of the Pyramid (BoP) marketing strategy
- Cultural values and business ethics
Team
- Samer Abdelnour
- Adedapo Adebajo
- Kenneth Amaeshi
- Mehdi Boussebaa
- Uwafiokun Idemudia
- Judy Muthuri
- Ndidi Nnoli
- Uchenna Okeja
- Tazeeb Rajwani